J.D. Eckman, Inc.

Managing Social Media to Attract Talent for Road & Bridge Builder J.D. Eckman

Fraley Construction Marketing began managing social media marketing for J.D. Eckman, Inc. in spring 2024. Founded in 1945, the third generation of the Eckman family is guiding the ongoing expansion of this Chester County, Pennsylvania-based bridge and highway construction powerhouse. Eckman wasn’t technically a new customer since we supported its marketing needs for a Public-Private Partnership (P3) project back in 2016, and also designed a logo for its Joint Venture. Our social media strategy covers all aspects of Eckman’s operation, but major themes include helping Eckman to build its workforce, and also bringing out its rich history.