Nyleve Bridge Corp.

Using Social Media to Build a Strong Workforce for Lehigh Valley’s Nyleve Bridge Corp.

Nyleve Bridge Corp. had never used social media, mainly because it relies on the low bid to procure public road and bridge work, but the contractor realized it needed a way to find and connect with its future workforce. Nyleve retained Fraley Construction Marketing to build and manage its social media presence in 2024. Nyleve has built an incredible reputation through its work on high-profile, challenging structures in Pennsylvania since the 1950s. From an online standpoint; however, we started from ground zero.