Fraley Welcomes Heavy Construction Powerhouse Merlo, Inc. as New Customer

There is reason to celebrate as we welcome western Pennsylvania-based heavy construction contractor Merlo, Inc. as a new customer, effective July 2025. Founded in 1933, the company is a multi-discipline heavy construction firm serving various markets throughout the Mid-Atlantic Region.

We will be managing social media for the company, starting by enhancing its LinkedIn presence and building a new home on Facebook and Instagram from scratch. Merlo entrusted us with this important role due to our track record of effectively managing social media presences for several other high profile heavy civil contractors.

Managing social media presents unique challenges that Fraley Construction Marketing is well equipped to handle including understanding the unique complexities of these companies and the heavy construction industry as a whole. Trust is also a key factor since we are sometimes exposed to trade secrets and proprietary information. Lastly, responsiveness is key since these contractors often work with sensitive customers and projects.

Our mission is to blend Merlo’s legacy as a multi-generational family business founded in 1931 with its current status as a modern, technology-focused contractor with an impressive fleet of equipment. Merlo’s diversity is sure to generate interest, with specialties including road and bridge, energy, earthwork, railroads, and more.

Merlo, Inc. works on a diversity of incredible projects, so building its online presence will be an interesting one. You can follow them on social at LinkedIn, Facebook, and Instagram.