Heavy Construction Marketing Services
We create content to help heavy construction companies attract workers, build audiences, and generate leads and new business. And we do it in a way that no generalist marketing agency match because of an unmatched understanding of this market.
Fraley Construction Marketing is unique because we have served the heavy construction industry for more than a decade. Most companies serve other markets. When you need industry expertise, you will be hard pressed to find a more experienced specialist marketing agency.
Your heavy construction business needs a social media presence. No outside firm can manage it like us because we know the nuts and bolts of your industry, from the equipment, to the work, to the materials, to safety, to the history. We start by working with you to identify the right platforms and building or optimizing your pages. Fraley Construction Marketing will then fully manage your presence on LinkedIn, Twitter, Facebook, Instagram, or YouTube. We bring passion, creativity, and heavy construction knowledge to produce content that hits hard. Your accounts will be run in a hands-on fashion, so we'll work together to identify leads and opportunities, or resolve any issues immediately. We will craft a custom monthly package based on number of platforms and frequency of posts. Our long-term strategy is to develop a group of relevant followers that can be converted to customers. Let's turn your social media presence into a lead machine.
Request ServiceKnowing both marketing and heavy construction gives us a competitive advantage when it comes to strategy. Most marketing agencies need to learn about your industry. This is where a specialist like Fraley Construction Marketing is hard to beat. We have a unique vantage point on what marketing tactics will accomplish your objectives. Strategy also plays into every project. Knowing how the heavy construction market works guides our decisions on what content to use, who to target, and how to best get the message across. Strategy is truly the underpinning we build upon to maximize your results.
Request ServiceYou have a lot of options when it comes to creating a website, but it's hard to find a web designer that knows the heavy construction market. Fraley Construction Marketing offers the unique ability to provide a turnkey website with content strategy, website copywriting specific to your industry, creative website design, and Search Engine Optimization (SEO). Our process is collaborative from start to finish. We start the process by identifying the strategy. Is your goal to generate traffic and convert leads, or do you simply want a web presence with information on your firm and its qualifications. Once your site goes live, we provide training on how to keep your content updated.
Request ServiceWe understand how to build your reputation online with effective public relations. It starts with your goals. Do you want to generate new business, raise awareness, roll out a new product or service, or attract qualified employees? We combine your objectives with our knowledge of the heavy construction industry to create communications that get traction. We maintain relationships with editors of leading construction magazines and understand their unique preferences. But we also know how to broadcast your news online. Whether you need a press release, a job story campaign, or a comprehensive public relations campaign, look to Fraley Construction Marketing.
Request ServiceContent Marketing is a strategy that involves writing useful information to attract, engage, and retain an audience for your company. For the heavy construction market, that might include job stories, news releases, blog posts, ghost writing, and virtually any communication you need written. Content marketing resonates because we believe in the "how stuff works" approach to marketing as opposed to the traditional advertising approach. Understanding the nuances of the heavy construction market gives us the unique ability to discuss equipment, construction techniques, materials and more. We combine the technical aptitude of an engineer with the creativity of a master storyteller. Fraley has also worked with and gotten customers featured in dozens of construction publications over the years. Knowing your industry gives us an advantage on content strategy. We know where you need to be featured, what type of content works, and how to craft the message to accomplish your goals.
Request ServiceWe can provide email marketing services that increase awareness of your firm and generate leads over time. Whether you need an ongoing eNewsletter or an email blitz, we can find a solution that fits your budget. Fraley Construction Marketing can build templates that fit your brand or even provide turnkey management of your email marketing campaigns. We can help with creating a design that pops, content strategy, writing and editing, and incorporating the best photos. Our philosophy is about attracting and retaining subscribers with helpful and interesting content. Whether you're trying to reach contractors, equipment dealers, or material suppliers, our deep understanding of the heavy construction market gives us the unique ability to communicate with them.
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