Modern New Logo Prepares Family-Owned Precast Supplier for a Solid Future

Changing a logo is a tough decision for a company, especially when family history is involved. McCann Concrete Products was using its original logo from 1975 when the current generation’s grandfather launched this Illinois-based precast operation.

Reluctant to deal with marketing agencies that didn’t understand the precast industry, McCann contacted Fraley Construction Marketing because of our knowledge of the heavy construction industry. Logo design is among the services we provide so the fit was perfect.

McCann told us up front, “We often use a Tongue-and-Groove joint between our pieces of concrete. I think the letters M-C-P pushed together with a tongue-and-groove looking joint between the letters would be neat if done well.  Attached is a very, very rough sketch.”

After several concepts, discussions, and months of consideration, McCann Concrete Products adopted the logo above. A second variation with a concrete pattern was adopted also. It was an honor to give a solid family business a brand it can build on for many decades to come.