News Release Reveals “World’s First Electric Pile Driving Rig”
Our first project with Junttan Oy wasn’t the largest project as a single news release, but the magnitude of the announcement was huge. We worked directly with the marketing team in Finland to break the news of the “world’s first electric pile driving rig.”
Fraley Construction Marketing was selected for this groundbreaking news release because of our success working with the manufacturer’s U.S. operation earlier this year on a successful release about its new line of drilling rigs. Junttan Oy needed a firm that was not only dialed in with the global heavy construction trade media, but also able to understand this new rig, its capabilities, and the ability to bridge the communication gap between Finnish and American communication styles.
The deadline was tight, but we worked via Microsoft Teams to fine-tune the news before getting approval from Junntan Oy and its customer Per Aarsleff A/S. In the event that you missed it in one of the several global trade magazines, click here to read the news.
Whether you’re looking to roll out a new product or announce staff changes, we can help. Click here to check out our public relations services.